Twitter CEO Evan Williams Speaks at SXSW

At SXSW in Austin, Texas, Twitter CEO Evan Williams announced a new platform for integrating Twitter features for websites. It lets user follow an account (like Mashable) directly from a third-party site. Sites using it now include eBay, Yahoo, and Digg. It’s called “@anywhere”.

Williams says that for example, users can follow a columnist right from their website. This helps solve Twitter’s “discovery” problem of finding interesting people to follow.

Williams says this should help websites gain more followers and have more people who are your fans using Twitter and talking about your content. He wants to lower the barriers to adoption of Twitter.

Williams notes that users have defined many of Twitter’s features – like retweets and @replies. He says a core part of Twitter’s philosophy is being open to the idea of being wrong.

Williams advice for entrepreneurs: “create something you want to exist in the world.”

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